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Sony 77 Inch BRAVIA XR8B OLED 4K HDR Smart Google TV (K-77XR8B)
Amazon

Sony 77 Inch BRAVIA XR8B OLED 4K HDR Smart Google TV (K-77XR8B)

Electronics · sold by Amazon.com · ★ 4.6 (277 reviews at Amazon)

Not tracked for deals

Amazon doesn’t allow this price to be shown outside Amazon; the store link shows it. Since Jul 10 it has ranged from $1,599.99 to $2,499.99.

Now
See price on Amazon
Out of stock
Usually
$1,999.99
based on Best Buy's current price
Deal at
$1,599.99

Black Friday 2025 at Amazon: $1,798.00

View at Amazon ↗ Open in RestockR Deals Price checked Oct 8, 2026, 4:08 PM ET

Price history, last 90 days

Now $1,599.99 · lowest $1,599.99 (Oct 7) · highest $2,499.99 (Jul 10) since Jul 10.

Price changes (22)
ChangedPriceStock
Oct 7, 2026, 1:00 AM ET$1,599.99In stock
Oct 5, 2026, 3:06 AM ET$1,998.00In stock
Aug 6, 2026, 10:07 PM ET$2,498.00In stock
Aug 6, 2026, 1:33 PM ET$2,499.99In stock
Aug 2, 2026, 3:00 PM ET$2,498.00In stock
Aug 2, 2026, 1:32 AM ET$2,499.99In stock
Aug 1, 2026, 11:00 PM ET$2,498.00In stock
Aug 1, 2026, 9:12 PM ET$2,499.99In stock
Aug 1, 2026, 4:48 PM ET$2,498.00In stock
Aug 1, 2026, 3:08 PM ET$2,499.99In stock
Jul 28, 2026, 4:04 PM ET$2,498.00In stock
Jul 28, 2026, 12:56 PM ET$2,499.99In stock
Jul 28, 2026, 10:12 AM ET$2,498.00In stock
Jul 28, 2026, 7:08 AM ET$2,499.99In stock
Jul 28, 2026, 5:28 AM ET$2,498.00In stock
Jul 28, 2026, 2:14 AM ET$2,499.99In stock
Jul 25, 2026, 12:16 AM ET$2,498.00In stock
Jul 24, 2026, 10:56 PM ET$2,499.99In stock
Jul 24, 2026, 8:40 PM ET$2,498.00In stock
Jul 24, 2026, 3:52 PM ET$2,499.99In stock
Jul 13, 2026, 7:24 AM ET$2,498.00In stock
Jul 7, 2026, 5:16 PM ET$2,499.99In stock

Prices at every store

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